Year

2023

Type

Layout, graphic illustration

Dragon's Dogma promotional campaign

A campaign concept reimagining how Dragon's Dogma Dark Arisen would be marketed to a Gen Z demographic in the modern gaming landscape. This campaign concept features illustrative print poster designs supplemented with a digital strategy including click through ad placements on Twitch, YouTube, Twitter, Steam and popular gaming publications driving to a promotional landing site.

An animated poster mockup demonstrating the three different poster designs for the print portion of te Dragon's Dogma promotional campaign. Each poster design features a different character: a swordsman, a sorcerer and an archerThree print posters on a concrete background showing Dragon's Dogma poster designs featuring a swordsman, a sorcerer and an archer
Promotional print posters
Two animated laptop screens demonstrating Twitch homepage takeover banner and in-stream YouTube click-through ad placements
Twitch homepage takeover banner and in-stream YouTube click-through ad placements
Three mobile phone screens demonstrating a popular gaming publication, Twitter, and Steam click-through ad placements
Popular gaming publication, Twitter, and Steam click-through ad placements
Mobile and desktop screens demonstrating landing pages for CTAs to drive to, directing users to points of purchase for platforms
Mobile and desktop landing pages for CTAs to drive to, directing users to points of purchase for platforms
An animated poster mockup demonstrating the three different poster designs for the print portion of te Dragon's Dogma promotional campaign. Each poster design features a different character: a swordsman, a sorcerer and an archer
Brand market landscape for ZioFranco's Pizza redesign
Process work: moodboard, illustration, logo, color and type explorations
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